Braised Animation

Braised Animation

Braised Animation

We cook up animations
to spice up your brand

We cook up animations
to spice up your brand

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

THE CROW AND THE PITCHER: AWARD-WINNING 3D ANIMATION SHORT

Project: Original animated short film based on Aesop's classic fable

Timeline: March 2020 (Weekend animation jam, Austin Motion Artists Group)

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

Team: Matthew Fultz (3D Animation & Storyboarding), Charles Pearce (Producer & Editor), Jordan Husmann (Lighting, Texturing & Compositing), Skylar Moran (2D Animation & Titles), Cabel Adkins (Sound Design), Alex Chod (Narration & Music), Chelsea Hayden (Foley)

Recognition: 7 festival selections including Best Animation (Hollywood Boulevard Film Festival) and Best Microfilm (LA Film Awards)

The Project

In March 2020, a group of Austin-based animators came together for a weekend animation jam—no client, no budget, no creative brief. Just a classic Aesop's fable and a team passionate about making something worth watching.

The Crow and the Pitcher is a story about ingenuity and perseverance. A thirsty crow discovers a pitcher of water just out of reach. Unable to drink directly, the crow solves the problem by dropping pebbles into the pitcher, gradually raising the water level until it can finally drink.

On the surface, it's a simple fable. But visually, it's a story about problem-solving, resourcefulness, and the beauty of nature—themes that resonated with the team and became the foundation for how we approached the animation.

The Creative Challenge

Most animated adaptations of Aesop's fables lean heavily on character-driven storytelling or moral lessons. We wanted something different: a visually immersive experience that let the animation itself tell the story.

The challenge was to create a short film that worked on multiple levels:

  • Visually stunning — Using 3D animation and cinematography to make viewers want to watch

  • Narratively clear — The problem, solution, and resolution needed to be instantly understandable without heavy exposition

  • Emotionally resonant — Connecting audiences to the crow's journey and celebrating ingenuity

  • Festival-worthy — Creating work that stood out in a competitive film festival landscape

We had one weekend to pull it off.

Our Approach

Cinematic 3D Animation We approached this like a live-action film, not a traditional cartoon. High-quality 3D modeling, realistic lighting, detailed texturing, and professional compositing created a cinematic experience that elevated the material.

Environmental Storytelling Rather than relying on dialogue, we used the environment to tell the story. The pitcher, the pebbles, the crow's movements—all communicated the narrative. This approach required precise animation and thoughtful storyboarding.

Detailed Craft Every team member brought specialized expertise:

  • 3D Animation & Storyboarding — Concept and character animation

  • Lighting, Texturing & Compositing — Photorealistic details and visual polish

  • 2D Animation & Titles — Additional motion graphics and text integration

  • Sound Design, Music & Foley — Audio storytelling that elevated the visuals

  • Narration — Minimal but impactful voice work

The combination of these disciplines created a cohesive, professional-quality short that felt like a studio production—despite being created by volunteers in a weekend.

The Results

Festival Recognition:

  • 🏆 Best Animation — Hollywood Boulevard Film Festival 2021

  • 🏆 Best Microfilm — Los Angeles Film Awards 2021

  • 🎖 Finalist — JellyFEST 2021

  • 🎬 Official Selection — New York Indie Shorts Awards 2021

  • 🎬 Official Selection — Austin Spotlight Film Festival 2021

  • 🎬 Official Selection — Cinetime 2021

  • 🎬 Official Selection — Shot by Shot Film Festival 2021

7 Festival recognitions in under a year.

Impact: The Crow and the Pitcher demonstrated what a small, talented team could accomplish with limited resources but high creative standards. It became a proof-of-concept for cinematic animation—showing that short-form animation could compete with live-action films at major festivals.

For the team members, it served as a portfolio piece that opened doors to client work, industry recognition, and deeper collaboration opportunities.

Why This Matters for Your Brand

The Crow and the Pitcher is more than a personal project—it's a demonstration of craft, collaboration, and creative problem-solving.

It shows:

  • Technical mastery — Professional-quality 3D animation and cinematography

  • Storytelling ability — Communicating a narrative visually, without relying on exposition

  • Team leadership — Co-organizing and leading the creative vision of a collaborative project

  • Award-winning work — Festival recognition validates quality and originality

For clients evaluating Braised Animation, this project demonstrates that we don't just create videos—we create experiences that resonate, that get recognized, and that represent the highest standards of the craft.

Key Takeaway

The Crow and the Pitcher proves that great animation doesn't require a big budget or a corporate client. It requires clarity of vision, technical skill, creative collaboration, and a commitment to craft.

Whether it's an Aesop's fable or a SaaS explainer video, the principles are the same: tell a clear story, use the medium to its fullest, and bring together the right team to execute at the highest level.

Team Credits

3D Animation & Storyboarding: Matthew Fultz
Producer & Editor: Charles Pearce
Lighting, Texturing & Compositing: Jordan Husmann
2D Animation & Titles: Skylar Moran
Sound Design: Cabel Adkins
Narration & Music: Alex Chod
Foley: Chelsea Hayden

Interested in what animation can do for your brand? See our client work →

Contact

Hi.

Hi.

Let's make it move

Let's make it move

Matthew is the founder of Braised Animation,

a motion design studio specializing in high-end

brand animations and explainer videos for tech

and luxury brands. With a sharp eye for detail

and a passion for storytelling, We craft

cinematic, engaging visuals that elevate brands

and captivate audiences. Trusted by premium

clients, Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised Animation,

a motion design studio specializing in

high-end brand animations and explainer

videos for tech and luxury brands. With a

sharp eye for detail and a passion for

storytelling, We crafts cinematic, engaging

visuals that elevate brands and captivate

audiences. Trusted by premium clients,

Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised

Animation, a motion design studio

specializing in high-end brand

animations and explainer videos for

tech and luxury brands. With a sharp

eye for detail and a passion

for storytelling, We crafts cinematic,

engaging visuals that elevate brands

and captivate audiences. Trusted

by premium clients, Braised

Animation transforms ideas into

motion that leaves a lasting impact.