Braised Animation

Braised Animation

Braised Animation

We cook up animations
to spice up your brand

We cook up animations
to spice up your brand

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

CASE STUDY: ACCENTURE SCALING AI

CASE STUDY: ACCENTURE SCALING AI

Client:

Accenture - Fortune Global 500 | Management Consulting & Technology Services

Client:

Accenture - Fortune Global 500 | Management Consulting & Technology Services

The Video:

Accenture AI Thought Leadership

The Video:

Accenture AI Thought Leadership

The Challenge:

In 2019, Accenture faced a critical moment in the consulting industry: artificial intelligence was transitioning from science fiction to business reality, and companies had a narrow window to act before being left behind.

Their challenge:

  • Educate C-suite executives (CIOs, CEOs, CTOs) on why AI adoption was urgent—not optional

  • Position Accenture as the trusted partner for AI transformation

  • Communicate complex technological concepts (machine learning, intelligent automation) in business terms

  • Create a sense of urgency: companies that waited three years would "never catch up"

  • Demonstrate thought leadership in a crowded consulting marketplace

The Problem: Traditional consulting decks and white papers weren't breaking through executive skepticism. Leaders knew AI was important, but they didn't understand the business case or feel the urgency to act NOW. Accenture needed content that would make executives stop, pay attention, and take action.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Challenge:

In 2019, Accenture faced a critical moment in the consulting industry: artificial intelligence was transitioning from science fiction to business reality, and companies had a narrow window to act before being left behind.

Their challenge:

  • Educate C-suite executives (CIOs, CEOs, CTOs) on why AI adoption was urgent—not optional

  • Position Accenture as the trusted partner for AI transformation

  • Communicate complex technological concepts (machine learning, intelligent automation) in business terms

  • Create a sense of urgency: companies that waited three years would "never catch up"

  • Demonstrate thought leadership in a crowded consulting marketplace

The Problem: Traditional consulting decks and white papers weren't breaking through executive skepticism. Leaders knew AI was important, but they didn't understand the business case or feel the urgency to act NOW. Accenture needed content that would make executives stop, pay attention, and take action.

What We Created:

A high-impact thought leadership video that positioned AI not as future technology, but as a present-day competitive imperative—combining expert interviews, compelling voiceover, motion graphics, and strategic messaging to drive executive decision-making.

What We Created:

A high-impact thought leadership video that positioned AI not as future technology, but as a present-day competitive imperative—combining expert interviews, compelling voiceover, motion graphics, and strategic messaging to drive executive decision-making.

Our Approach:

  • Executive-Level Storytelling Crafted messaging that spoke directly to C-suite concerns: competitive advantage, ROI, strategic positioning, and risk of inaction

  • Visual Translation of Complex Ideas Used motion graphics to make abstract concepts like "machine learning" and "intelligent automation" tangible and business-relevant

  • Urgency Through Data Integrated compelling statistics (85% of executives planning AI investment, 3-5 year window to act) to create FOMO and drive action

  • Authority Positioning Blended expert commentary with cinematic production value to position Accenture as the definitive voice on AI transformation

  • Multi-Platform Asset Designed for executive presentations, LinkedIn thought leadership, sales enablement, and client pitch decks

Our Approach:

  • Executive-Level Storytelling Crafted messaging that spoke directly to C-suite concerns: competitive advantage, ROI, strategic positioning, and risk of inaction

  • Visual Translation of Complex Ideas Used motion graphics to make abstract concepts like "machine learning" and "intelligent automation" tangible and business-relevant

  • Urgency Through Data Integrated compelling statistics (85% of executives planning AI investment, 3-5 year window to act) to create FOMO and drive action

  • Authority Positioning Blended expert commentary with cinematic production value to position Accenture as the definitive voice on AI transformation

  • Multi-Platform Asset Designed for executive presentations, LinkedIn thought leadership, sales enablement, and client pitch decks

Key Messaging:

  • "In five years time, the way you do business will look completely different"

  • "If CIOs had invested in AI three years ago, they'd have been too early. But if they wait another three years, they'll never catch up"

  • "85% of executives report an attempt to invest in AI in the next three years"

  • "There is a three to five year window to make this a reality. The time to act is now"

Key Messaging:

  • "In five years time, the way you do business will look completely different"

  • "If CIOs had invested in AI three years ago, they'd have been too early. But if they wait another three years, they'll never catch up"

  • "85% of executives report an attempt to invest in AI in the next three years"

  • "There is a three to five year window to make this a reality. The time to act is now"

The Results:

Thought Leadership Positioning:

  • Established Accenture as a forward-thinking authority on AI transformation

  • Content used across executive presentations, sales enablement, and client acquisition

  • Reinforced Accenture's position as "technology agnostic" implementation partner

Executive Engagement:

  • Video designed to drive C-suite decision-making and create urgency around AI adoption

  • Compelling call-to-action: "So which company will you be? The one who has strategically leveraged intelligent technology or the one who has not?"

  • Supported Accenture's AI consulting practice growth during critical adoption period (2019-2020)

Sales Enablement:

  • Became a high-value asset for Accenture's consulting teams pitching AI transformation projects

  • Simplified complex technical concepts into business outcomes executives could understand

  • Created differentiation in competitive consulting marketplace

The Results:

Thought Leadership Positioning:

  • Established Accenture as a forward-thinking authority on AI transformation

  • Content used across executive presentations, sales enablement, and client acquisition

  • Reinforced Accenture's position as "technology agnostic" implementation partner

Executive Engagement:

  • Video designed to drive C-suite decision-making and create urgency around AI adoption

  • Compelling call-to-action: "So which company will you be? The one who has strategically leveraged intelligent technology or the one who has not?"

  • Supported Accenture's AI consulting practice growth during critical adoption period (2019-2020)

Sales Enablement:

  • Became a high-value asset for Accenture's consulting teams pitching AI transformation projects

  • Simplified complex technical concepts into business outcomes executives could understand

  • Created differentiation in competitive consulting marketplace

Why This Worked:

In 2019, AI was at an inflection point. Executives knew it was important, but most didn't understand the business case or feel urgency to act.

Accenture needed to do three things simultaneously:

  1. Educate - Make AI understandable in business terms

  2. Create urgency - Establish a "window of opportunity" that was closing

  3. Position authority - Make Accenture the obvious implementation partner

Motion design and strategic messaging allowed them to:

  • Make abstract technology tangible - Turn "machine learning" into "workforce automation" and "error detection"

  • Create competitive pressure - "Your competitors are already doing this"

  • Establish a ticking clock - "3-5 year window to act"

  • Demonstrate capability - Production value that matched their Fortune 500 positioning

The bottom line: When you're selling multi-million dollar consulting engagements to skeptical executives, a compelling video beats a 50-page white paper every time. You need to make them feel the urgency, not just read about it.

Why This Worked:

In 2019, AI was at an inflection point. Executives knew it was important, but most didn't understand the business case or feel urgency to act.

Accenture needed to do three things simultaneously:

  1. Educate - Make AI understandable in business terms

  2. Create urgency - Establish a "window of opportunity" that was closing

  3. Position authority - Make Accenture the obvious implementation partner

Motion design and strategic messaging allowed them to:

  • Make abstract technology tangible - Turn "machine learning" into "workforce automation" and "error detection"

  • Create competitive pressure - "Your competitors are already doing this"

  • Establish a ticking clock - "3-5 year window to act"

  • Demonstrate capability - Production value that matched their Fortune 500 positioning

The bottom line: When you're selling multi-million dollar consulting engagements to skeptical executives, a compelling video beats a 50-page white paper every time. You need to make them feel the urgency, not just read about it.

Production Notes:

Format: Stock footage + motion graphics + expert voiceover

  • Combined interview clips with industry experts

  • Motion graphics to visualize AI concepts and statistics

  • Professional voiceover to drive narrative

  • Cinematic production value matching Accenture's premium positioning

Strategic Messaging:

  • Binary choice framing: "Which company will you be?"

  • Data-driven urgency: Statistics creating FOMO

  • Authority establishment: Expert validation + Accenture positioning

  • Clear CTA: "The time to act is now"

Production Notes:

Format: Stock footage + motion graphics + expert voiceover

  • Combined interview clips with industry experts

  • Motion graphics to visualize AI concepts and statistics

  • Professional voiceover to drive narrative

  • Cinematic production value matching Accenture's premium positioning

Strategic Messaging:

  • Binary choice framing: "Which company will you be?"

  • Data-driven urgency: Statistics creating FOMO

  • Authority establishment: Expert validation + Accenture positioning

  • Clear CTA: "The time to act is now"

Contact

Hi.

Hi.

Let's make it move

Let's make it move

Matthew is the founder of Braised Animation,

a motion design studio specializing in high-end

brand animations and explainer videos for tech

and luxury brands. With a sharp eye for detail

and a passion for storytelling, We craft

cinematic, engaging visuals that elevate brands

and captivate audiences. Trusted by premium

clients, Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised Animation,

a motion design studio specializing in

high-end brand animations and explainer

videos for tech and luxury brands. With a

sharp eye for detail and a passion for

storytelling, We crafts cinematic, engaging

visuals that elevate brands and captivate

audiences. Trusted by premium clients,

Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised

Animation, a motion design studio

specializing in high-end brand

animations and explainer videos for

tech and luxury brands. With a sharp

eye for detail and a passion

for storytelling, We crafts cinematic,

engaging visuals that elevate brands

and captivate audiences. Trusted

by premium clients, Braised

Animation transforms ideas into

motion that leaves a lasting impact.