Braised Animation

Braised Animation

Braised Animation

Braised Animation

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into Beautiful Stories That Sell

Why brands trust Braised Animation

No-Obligation Concept Approval
Fixed Pricing — No Surprise Fees
Two Free Revision Rounds
We start every project with a free creative

direction call — no risk, no pressure

If you don’t love the concept, you don’t move forward.

Simple as that.

Why brands trust Braised Animation:
No-Obligation Concept Approval
Fixed Pricing — No Surprise Fees
Two Free Revision Rounds
We start every project with a free creative

direction call — no risk, no pressure

If you don’t love the concept,

you don’t move forward.

Simple as that.

Why brands trust Braised Animation

No-Obligation Concept Approval
Fixed Pricing — No Surprise Fees
Two Free Revision Rounds
We start every project with a free creative

direction call — no risk, no pressure

If you don’t love the concept, you don’t move forward.

Simple as that.

Apply Now!

Apply Now!

CASE STUDY: THE ARCHIBALD PROJECT

CASE STUDY: THE ARCHIBALD PROJECT

Client:

The Archibald Project - 501(c)(3) Nonprofit | Orphan Care Advocacy

Client:

The Archibald Project - 501(c)(3) Nonprofit | Orphan Care Advocacy

The Challenge:

The Archibald Project had a problem most nonprofits face: How do you explain complex, emotionally-charged social issues in a way that inspires action?

Their mission—advocating for vulnerable children and reimagining orphan care—required them to:

  • Educate donors about the difference between institutional vs. family-based care

  • Explain the "why" behind orphan prevention and family preservation

  • Inspire emotional connection without overwhelming viewers with statistics

  • Make their message accessible across cultures and languages


The Problem: Static blog posts and text-heavy presentations weren't cutting through. People scrolled past. Donors didn't fully understand the mission. The call-to-action was getting lost.

They needed a way to make complex topics like "What is a family?" and "How do we reimagine orphan care?" instantly understandable and emotionally compelling.

The Challenge:

The Archibald Project had a problem most nonprofits face: How do you explain complex, emotionally-charged social issues in a way that inspires action?

Their mission—advocating for vulnerable children and reimagining orphan care—required them to:

  • Educate donors about the difference between institutional vs. family-based care

  • Explain the "why" behind orphan prevention and family preservation

  • Inspire emotional connection without overwhelming viewers with statistics

  • Make their message accessible across cultures and languages


The Problem: Static blog posts and text-heavy presentations weren't cutting through. People scrolled past. Donors didn't fully understand the mission. The call-to-action was getting lost.

They needed a way to make complex topics like "What is a family?" and "How do we reimagine orphan care?" instantly understandable and emotionally compelling.

What We Created:

A series of educational explainer animations that transformed their written advocacy content into engaging visual stories, including:

1. "What is a Family?" A foundational piece explaining why family-based care matters for vulnerable children

2. "Reimagine Orphan Care - The Family" An exploration of how communities can support families and prevent orphan crises

3. "The Orphan Care Spectrum" A visual breakdown of the continuum of care from prevention to adoption

What We Created:

A series of educational explainer animations that transformed their written advocacy content into engaging visual stories, including:

1. "What is a Family?" A foundational piece explaining why family-based care matters for vulnerable children

2. "Reimagine Orphan Care - The Family" An exploration of how communities can support families and prevent orphan crises

3. "The Orphan Care Spectrum" A visual breakdown of the continuum of care from prevention to adoption

Our Approach:

• Simplified Complex Topics Turned academic research and policy advocacy into clear 60-90 second narratives anyone could understand

• Created Emotional Connection Used character-based storytelling and thoughtful pacing to make statistics feel human

• Built a Consistent Visual Style Developed a warm, hopeful aesthetic that aligned with their brand and mission

• Made it Shareable Created content optimized for social media, email campaigns, church presentations, and fundraising events

Our Approach:

• Simplified Complex Topics Turned academic research and policy advocacy into clear 60-90 second narratives anyone could understand

• Created Emotional Connection Used character-based storytelling and thoughtful pacing to make statistics feel human

• Built a Consistent Visual Style Developed a warm, hopeful aesthetic that aligned with their brand and mission

• Made it Shareable Created content optimized for social media, email campaigns, church presentations, and fundraising events

The Animations:

Video 1: Reimagine Orphan Care - The Orphanage

The Animations:

Video 1: Reimagine Orphan Care - The Orphanage

Video 2: Reimagine Orphan Care - The Family

Video 2: Reimagine Orphan Care - The Family

Video 3: Reimagine Orphan Care - The Community

Video 3: Reimagine Orphan Care - The Community

The Results:

Global Reach:

  • Videos viewed all over the world

  • Content impacting people in multiple countries who speak different languages

  • Became their most-shared content across all platforms

Mission Impact:

  • Animations became core educational tools used in their advocacy work

  • Used by churches, nonprofit partners, and educational institutions

  • Helped donors, volunteers, and potential foster/adoptive families understand the mission clearly

Engagement:

  • Significantly higher engagement than previous text-based content

  • Increased time spent on website

  • More meaningful conversations with supporters who "got it" after watching

The Results:

Global Reach:

  • Videos viewed all over the world

  • Content impacting people in multiple countries who speak different languages

  • Became their most-shared content across all platforms

Mission Impact:

  • Animations became core educational tools used in their advocacy work

  • Used by churches, nonprofit partners, and educational institutions

  • Helped donors, volunteers, and potential foster/adoptive families understand the mission clearly

Engagement:

  • Significantly higher engagement than previous text-based content

  • Increased time spent on website

  • More meaningful conversations with supporters who "got it" after watching

What the Client Said:

What the Client Said:

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Nick Runyon

Executive Director

Nick Runyon

Executive Director

Nick Runyon

Executive Director

CASE STUDY: NEW ERA CAP

CASE STUDY: NEW ERA CAP

Client:

New Era Cap Company - Global Lifestyle Brand | Official Cap of MLB, NFL & NBA

Client:

New Era Cap Company - Global Lifestyle Brand | Official Cap of MLB, NFL & NBA

The Challenge:

The Archibald Project had a problem most nonprofits face: How do you explain complex, emotionally-charged social issues in a way that inspires action?

Their mission—advocating for vulnerable children and reimagining orphan care—required them to:

  • Educate donors about the difference between institutional vs. family-based care

  • Explain the "why" behind orphan prevention and family preservation

  • Inspire emotional connection without overwhelming viewers with statistics

  • Make their message accessible across cultures and languages


The Problem: Static blog posts and text-heavy presentations weren't cutting through. People scrolled past. Donors didn't fully understand the mission. The call-to-action was getting lost.

They needed a way to make complex topics like "What is a family?" and "How do we reimagine orphan care?" instantly understandable and emotionally compelling.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Challenge:

The Archibald Project had a problem most nonprofits face: How do you explain complex, emotionally-charged social issues in a way that inspires action?

Their mission—advocating for vulnerable children and reimagining orphan care—required them to:

  • Educate donors about the difference between institutional vs. family-based care

  • Explain the "why" behind orphan prevention and family preservation

  • Inspire emotional connection without overwhelming viewers with statistics

  • Make their message accessible across cultures and languages


The Problem: Static blog posts and text-heavy presentations weren't cutting through. People scrolled past. Donors didn't fully understand the mission. The call-to-action was getting lost.

They needed a way to make complex topics like "What is a family?" and "How do we reimagine orphan care?" instantly understandable and emotionally compelling.

What We Created:

A series of dynamic motion design pieces that repositioned New Era from "sports equipment brand" to "cultural icon"—connecting the dots between athletics, hip-hop, and street style.

Our Approach:

• Elevated Production Value Created cinematic visuals that matched the premium quality of New Era's craftsmanship

• Cultural Storytelling Positioned caps at the intersection of sports, music, and fashion—not just athletic gear

• Heritage Meets Modern Celebrated 100 years of history while feeling fresh and relevant for 2014's streetwear movement

• Multi-Platform Content Designed for YouTube, Instagram (which was exploding in 2014), in-store displays, and brand partnerships

What We Created:

A series of dynamic motion design pieces that repositioned New Era from "sports equipment brand" to "cultural icon"—connecting the dots between athletics, hip-hop, and street style.

Our Approach:

• Elevated Production Value Created cinematic visuals that matched the premium quality of New Era's craftsmanship

• Cultural Storytelling Positioned caps at the intersection of sports, music, and fashion—not just athletic gear

• Heritage Meets Modern Celebrated 100 years of history while feeling fresh and relevant for 2014's streetwear movement

• Multi-Platform Content Designed for YouTube, Instagram (which was exploding in 2014), in-store displays, and brand partnerships

The Animations:

Colin Kaepernick: It's On Me

The Animations:

Colin Kaepernick: It's On Me

Marshawn Lynch: Straight From Power

Marshawn Lynch: Straight From Power

Big Boi: Rise Up and Dominate

Big Boi: Rise Up and Dominate

The Results:

Brand Repositioning:

  • Content helped position New Era beyond sports into lifestyle and streetwear category

  • Reinforced their cultural relevance in hip-hop and urban fashion

  • Elevated brand perception to match premium lifestyle competitors

Content Performance:

  • High-energy motion design that stood out on YouTube and emerging Instagram platform

  • Versatile assets used across digital, retail, and brand partnerships

  • Set visual standards for future content production

Market Expansion:

  • Helped bridge the gap between sports heritage and streetwear culture

  • Appealed to fashion-conscious consumers beyond traditional sports fans

  • Supported their expansion into lifestyle retail channels

The Results:

Brand Repositioning:

  • Content helped position New Era beyond sports into lifestyle and streetwear category

  • Reinforced their cultural relevance in hip-hop and urban fashion

  • Elevated brand perception to match premium lifestyle competitors

Content Performance:

  • High-energy motion design that stood out on YouTube and emerging Instagram platform

  • Versatile assets used across digital, retail, and brand partnerships

  • Set visual standards for future content production

Market Expansion:

  • Helped bridge the gap between sports heritage and streetwear culture

  • Appealed to fashion-conscious consumers beyond traditional sports fans

  • Supported their expansion into lifestyle retail channels

Why This Worked:

In 2014, fitted caps were having a cultural moment—hip-hop artists, fashion influencers, and streetwear enthusiasts were making them status symbols beyond the ballpark.

New Era needed content that spoke this language—not just sports stats, but culture, style, and heritage.

Motion design allowed them to:

  • Make heritage feel contemporary - Turn decades of craftsmanship into modern visual statements

  • Compete in lifestyle - Match the aesthetic of Nike, Adidas, and emerging streetwear brands

  • Tell cultural stories - Position caps as fashion and identity, not just team merchandise

  • Create shareable content - Stand out on YouTube and Instagram when video content was exploding

The bottom line: When your product becomes a cultural statement, your marketing needs to reflect that. Static product photos don't tell that story—cinematic motion does.

Why This Worked:

In 2014, fitted caps were having a cultural moment—hip-hop artists, fashion influencers, and streetwear enthusiasts were making them status symbols beyond the ballpark.

New Era needed content that spoke this language—not just sports stats, but culture, style, and heritage.

Motion design allowed them to:

  • Make heritage feel contemporary - Turn decades of craftsmanship into modern visual statements

  • Compete in lifestyle - Match the aesthetic of Nike, Adidas, and emerging streetwear brands

  • Tell cultural stories - Position caps as fashion and identity, not just team merchandise

  • Create shareable content - Stand out on YouTube and Instagram when video content was exploding

The bottom line: When your product becomes a cultural statement, your marketing needs to reflect that. Static product photos don't tell that story—cinematic motion does.

CASE STUDY: STRIXHAVEN - MAGIC: THE GATHERING

CASE STUDY: STRIXHAVEN - MAGIC: THE GATHERING

Client:

Wizards of the Coast - Global Gaming Brand | Magic: The Gathering

Client:

Wizards of the Coast - Global Gaming Brand | Magic: The Gathering

The Challenge:

Strixhaven: School of Mages was Wizards of the Coast's 87th Magic: The Gathering expansion—but this wasn't just another card set. It was Magic's take on the magical school genre, targeting a new demographic while keeping 30+ year veterans engaged.

Their challenge:

  • Launch a completely new plane (Arcavios) and magical university with five unique colleges

  • Appeal to younger players drawn to magical school stories (post-Harry Potter era)

  • Stand out in a crowded 2021 gaming landscape (digital and physical)

  • Explain a complex new mechanic system (Magecraft, Learn/Lesson) in an accessible way

  • Generate excitement across Magic Arena (digital) and tabletop simultaneously


The Problem: Static card reveals and text-heavy announcements weren't capturing the imagination of players. They needed to bring the magical school to life and make players feel the energy, style, and personality of each college before the cards even released.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Challenge:

Strixhaven: School of Mages was Wizards of the Coast's 87th Magic: The Gathering expansion—but this wasn't just another card set. It was Magic's take on the magical school genre, targeting a new demographic while keeping 30+ year veterans engaged.

Their challenge:

  • Launch a completely new plane (Arcavios) and magical university with five unique colleges

  • Appeal to younger players drawn to magical school stories (post-Harry Potter era)

  • Stand out in a crowded 2021 gaming landscape (digital and physical)

  • Explain a complex new mechanic system (Magecraft, Learn/Lesson) in an accessible way

  • Generate excitement across Magic Arena (digital) and tabletop simultaneously


The Problem: Static card reveals and text-heavy announcements weren't capturing the imagination of players. They needed to bring the magical school to life and make players feel the energy, style, and personality of each college before the cards even released.

What We Created:

A high-energy cinematic trailer that introduced players to the five colleges of Strixhaven, showcasing the unique identity, magic style, and personality of each school through dynamic motion design and visual storytelling.

What We Created:

A high-energy cinematic trailer that introduced players to the five colleges of Strixhaven, showcasing the unique identity, magic style, and personality of each school through dynamic motion design and visual storytelling.

Our Approach:

  • World-Building Through Motion Created distinct visual languages for each of the five colleges (Lorehold, Prismari, Quandrix, Silverquill, Witherbloom) that matched their magical philosophies

  • Fast-Paced Storytelling Compressed the introduction of an entirely new plane, five colleges, and new mechanics into a digestible, exciting visual experience

  • Gaming Culture Aesthetic Designed with the energy and style that resonates with Magic's core audience—bold, fantasy-forward, and unapologetically nerdy

  • Multi-Platform Launch Asset Created content optimized for YouTube announcements, social media hype, Magic Arena integration, and tabletop store displays

Our Approach:

  • World-Building Through Motion Created distinct visual languages for each of the five colleges (Lorehold, Prismari, Quandrix, Silverquill, Witherbloom) that matched their magical philosophies

  • Fast-Paced Storytelling Compressed the introduction of an entirely new plane, five colleges, and new mechanics into a digestible, exciting visual experience

  • Gaming Culture Aesthetic Designed with the energy and style that resonates with Magic's core audience—bold, fantasy-forward, and unapologetically nerdy

  • Multi-Platform Launch Asset Created content optimized for YouTube announcements, social media hype, Magic Arena integration, and tabletop store displays

The Animation:

Strixhaven: School of Mages Trailer

The Animation:

Strixhaven: School of Mages Trailer

The Results:

Product Launch Success:

  • Helped drive one of Magic's most successful set launches in 2021

  • Generated massive excitement across both digital (Magic Arena) and physical card communities

  • Content viewed hundreds of thousands of times across platforms

Brand Storytelling:

  • Successfully introduced an entirely new plane and magical school system to the Magic universe

  • Made complex mechanics (Magecraft, Learn/Lesson) feel intuitive and exciting

  • Created distinct, memorable identities for five new colleges that players immediately connected with

Community Engagement:

  • Players chose their favorite colleges based on the visual storytelling

  • Content shared widely across Magic subreddits, Discord servers, and social media

  • Set the tone for an entire era of Magic storytelling

The Results:

Product Launch Success:

  • Helped drive one of Magic's most successful set launches in 2021

  • Generated massive excitement across both digital (Magic Arena) and physical card communities

  • Content viewed hundreds of thousands of times across platforms

Brand Storytelling:

  • Successfully introduced an entirely new plane and magical school system to the Magic universe

  • Made complex mechanics (Magecraft, Learn/Lesson) feel intuitive and exciting

  • Created distinct, memorable identities for five new colleges that players immediately connected with

Community Engagement:

  • Players chose their favorite colleges based on the visual storytelling

  • Content shared widely across Magic subreddits, Discord servers, and social media

  • Set the tone for an entire era of Magic storytelling

Why This Worked:

Magic: The Gathering isn't just a card game—it's a fantasy universe with decades of lore. When you're introducing an entirely new world, you can't just describe it in text. You have to show it.

Motion design allowed Wizards of the Coast to:

  • Make fantasy feel tangible - Turn abstract concepts like "math is magic" (Quandrix) into visual language

  • Build instant emotional connection - Players picked their college based on 15 seconds of video

  • Compress complex info - Explain five colleges, new mechanics, and a new plane in under 2 minutes

  • Generate hype - Create shareable content that spread organically through the gaming community

The bottom line: When you're launching a new universe, static card images don't cut it. You need cinematic storytelling that makes people feel like they're part of something bigger.

Why This Worked:

Magic: The Gathering isn't just a card game—it's a fantasy universe with decades of lore. When you're introducing an entirely new world, you can't just describe it in text. You have to show it.

Motion design allowed Wizards of the Coast to:

  • Make fantasy feel tangible - Turn abstract concepts like "math is magic" (Quandrix) into visual language

  • Build instant emotional connection - Players picked their college based on 15 seconds of video

  • Compress complex info - Explain five colleges, new mechanics, and a new plane in under 2 minutes

  • Generate hype - Create shareable content that spread organically through the gaming community

The bottom line: When you're launching a new universe, static card images don't cut it. You need cinematic storytelling that makes people feel like they're part of something bigger.

CASE STUDY: ACCENTURE SCALING AI

CASE STUDY: ACCENTURE SCALING AI

Client:

Accenture - Fortune Global 500 | Management Consulting & Technology Services

Client:

Accenture - Fortune Global 500 | Management Consulting & Technology Services

The Challenge:

In 2019, Accenture faced a critical moment in the consulting industry: artificial intelligence was transitioning from science fiction to business reality, and companies had a narrow window to act before being left behind.

Their challenge:

  • Educate C-suite executives (CIOs, CEOs, CTOs) on why AI adoption was urgent—not optional

  • Position Accenture as the trusted partner for AI transformation

  • Communicate complex technological concepts (machine learning, intelligent automation) in business terms

  • Create a sense of urgency: companies that waited three years would "never catch up"

  • Demonstrate thought leadership in a crowded consulting marketplace

The Problem: Traditional consulting decks and white papers weren't breaking through executive skepticism. Leaders knew AI was important, but they didn't understand the business case or feel the urgency to act NOW. Accenture needed content that would make executives stop, pay attention, and take action.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Challenge:

In 2019, Accenture faced a critical moment in the consulting industry: artificial intelligence was transitioning from science fiction to business reality, and companies had a narrow window to act before being left behind.

Their challenge:

  • Educate C-suite executives (CIOs, CEOs, CTOs) on why AI adoption was urgent—not optional

  • Position Accenture as the trusted partner for AI transformation

  • Communicate complex technological concepts (machine learning, intelligent automation) in business terms

  • Create a sense of urgency: companies that waited three years would "never catch up"

  • Demonstrate thought leadership in a crowded consulting marketplace

The Problem: Traditional consulting decks and white papers weren't breaking through executive skepticism. Leaders knew AI was important, but they didn't understand the business case or feel the urgency to act NOW. Accenture needed content that would make executives stop, pay attention, and take action.

What We Created:

A high-impact thought leadership video that positioned AI not as future technology, but as a present-day competitive imperative—combining expert interviews, compelling voiceover, motion graphics, and strategic messaging to drive executive decision-making.

What We Created:

A high-impact thought leadership video that positioned AI not as future technology, but as a present-day competitive imperative—combining expert interviews, compelling voiceover, motion graphics, and strategic messaging to drive executive decision-making.

Our Approach:

  • Executive-Level Storytelling Crafted messaging that spoke directly to C-suite concerns: competitive advantage, ROI, strategic positioning, and risk of inaction

  • Visual Translation of Complex Ideas Used motion graphics to make abstract concepts like "machine learning" and "intelligent automation" tangible and business-relevant

  • Urgency Through Data Integrated compelling statistics (85% of executives planning AI investment, 3-5 year window to act) to create FOMO and drive action

  • Authority Positioning Blended expert commentary with cinematic production value to position Accenture as the definitive voice on AI transformation

  • Multi-Platform Asset Designed for executive presentations, LinkedIn thought leadership, sales enablement, and client pitch decks

Our Approach:

  • Executive-Level Storytelling Crafted messaging that spoke directly to C-suite concerns: competitive advantage, ROI, strategic positioning, and risk of inaction

  • Visual Translation of Complex Ideas Used motion graphics to make abstract concepts like "machine learning" and "intelligent automation" tangible and business-relevant

  • Urgency Through Data Integrated compelling statistics (85% of executives planning AI investment, 3-5 year window to act) to create FOMO and drive action

  • Authority Positioning Blended expert commentary with cinematic production value to position Accenture as the definitive voice on AI transformation

  • Multi-Platform Asset Designed for executive presentations, LinkedIn thought leadership, sales enablement, and client pitch decks

The Video:

Accenture AI Thought Leadership

The Video:

Accenture AI Thought Leadership

Key Messaging:

  • "In five years time, the way you do business will look completely different"

  • "If CIOs had invested in AI three years ago, they'd have been too early. But if they wait another three years, they'll never catch up"

  • "85% of executives report an attempt to invest in AI in the next three years"

  • "There is a three to five year window to make this a reality. The time to act is now"

Key Messaging:

  • "In five years time, the way you do business will look completely different"

  • "If CIOs had invested in AI three years ago, they'd have been too early. But if they wait another three years, they'll never catch up"

  • "85% of executives report an attempt to invest in AI in the next three years"

  • "There is a three to five year window to make this a reality. The time to act is now"

The Results:

Thought Leadership Positioning:

  • Established Accenture as a forward-thinking authority on AI transformation

  • Content used across executive presentations, sales enablement, and client acquisition

  • Reinforced Accenture's position as "technology agnostic" implementation partner

Executive Engagement:

  • Video designed to drive C-suite decision-making and create urgency around AI adoption

  • Compelling call-to-action: "So which company will you be? The one who has strategically leveraged intelligent technology or the one who has not?"

  • Supported Accenture's AI consulting practice growth during critical adoption period (2019-2020)

Sales Enablement:

  • Became a high-value asset for Accenture's consulting teams pitching AI transformation projects

  • Simplified complex technical concepts into business outcomes executives could understand

  • Created differentiation in competitive consulting marketplace

The Results:

Thought Leadership Positioning:

  • Established Accenture as a forward-thinking authority on AI transformation

  • Content used across executive presentations, sales enablement, and client acquisition

  • Reinforced Accenture's position as "technology agnostic" implementation partner

Executive Engagement:

  • Video designed to drive C-suite decision-making and create urgency around AI adoption

  • Compelling call-to-action: "So which company will you be? The one who has strategically leveraged intelligent technology or the one who has not?"

  • Supported Accenture's AI consulting practice growth during critical adoption period (2019-2020)

Sales Enablement:

  • Became a high-value asset for Accenture's consulting teams pitching AI transformation projects

  • Simplified complex technical concepts into business outcomes executives could understand

  • Created differentiation in competitive consulting marketplace

Why This Worked:

In 2019, AI was at an inflection point. Executives knew it was important, but most didn't understand the business case or feel urgency to act.

Accenture needed to do three things simultaneously:

  1. Educate - Make AI understandable in business terms

  2. Create urgency - Establish a "window of opportunity" that was closing

  3. Position authority - Make Accenture the obvious implementation partner

Motion design and strategic messaging allowed them to:

  • Make abstract technology tangible - Turn "machine learning" into "workforce automation" and "error detection"

  • Create competitive pressure - "Your competitors are already doing this"

  • Establish a ticking clock - "3-5 year window to act"

  • Demonstrate capability - Production value that matched their Fortune 500 positioning

The bottom line: When you're selling multi-million dollar consulting engagements to skeptical executives, a compelling video beats a 50-page white paper every time. You need to make them feel the urgency, not just read about it.

Why This Worked:

In 2019, AI was at an inflection point. Executives knew it was important, but most didn't understand the business case or feel urgency to act.

Accenture needed to do three things simultaneously:

  1. Educate - Make AI understandable in business terms

  2. Create urgency - Establish a "window of opportunity" that was closing

  3. Position authority - Make Accenture the obvious implementation partner

Motion design and strategic messaging allowed them to:

  • Make abstract technology tangible - Turn "machine learning" into "workforce automation" and "error detection"

  • Create competitive pressure - "Your competitors are already doing this"

  • Establish a ticking clock - "3-5 year window to act"

  • Demonstrate capability - Production value that matched their Fortune 500 positioning

The bottom line: When you're selling multi-million dollar consulting engagements to skeptical executives, a compelling video beats a 50-page white paper every time. You need to make them feel the urgency, not just read about it.

Production Notes:

Format: Stock footage + motion graphics + expert voiceover

  • Combined interview clips with industry experts

  • Motion graphics to visualize AI concepts and statistics

  • Professional voiceover to drive narrative

  • Cinematic production value matching Accenture's premium positioning

Strategic Messaging:

  • Binary choice framing: "Which company will you be?"

  • Data-driven urgency: Statistics creating FOMO

  • Authority establishment: Expert validation + Accenture positioning

  • Clear CTA: "The time to act is now"

Production Notes:

Format: Stock footage + motion graphics + expert voiceover

  • Combined interview clips with industry experts

  • Motion graphics to visualize AI concepts and statistics

  • Professional voiceover to drive narrative

  • Cinematic production value matching Accenture's premium positioning

Strategic Messaging:

  • Binary choice framing: "Which company will you be?"

  • Data-driven urgency: Statistics creating FOMO

  • Authority establishment: Expert validation + Accenture positioning

  • Clear CTA: "The time to act is now"

CASE STUDY: HONEST DOLLAR ONBOARDING

CASE STUDY: HONEST DOLLAR ONBOARDING

Client:

Honest Dollar (Acquired by Goldman Sachs) - FinTech Startup | Retirement Savings Platform

Client:

Honest Dollar (Acquired by Goldman Sachs) - FinTech Startup | Retirement Savings Platform

The Challenge:

Honest Dollar launched in 2015 with an ambitious mission: democratize retirement savings for the 45-54 million Americans who don't have access to employer-sponsored 401(k) plans—freelancers, gig workers, contractors, and employees at small businesses.

But breaking into the financial services industry as a startup meant competing against established players with massive marketing budgets. Their challenge:

  • Explain a complex financial product (IRAs, retirement accounts, automated investing) in a way that felt simple and accessible

  • Build trust with consumers skeptical of financial services (post-2008 recession)

  • Convert users quickly—from website visitor to enrolled account holder

  • Make retirement savings feel urgent and achievable, not intimidating

  • Stand out in the emerging robo-advisor/fintech space (competing with Betterment, Wealthfront, etc.)

The Problem: Financial services onboarding is notoriously intimidating. Dense legal language, confusing forms, and fear of "doing it wrong" cause massive drop-off rates. Honest Dollar needed to make opening a retirement account feel as easy as signing up for Netflix.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Challenge:

Honest Dollar launched in 2015 with an ambitious mission: democratize retirement savings for the 45-54 million Americans who don't have access to employer-sponsored 401(k) plans—freelancers, gig workers, contractors, and employees at small businesses.

But breaking into the financial services industry as a startup meant competing against established players with massive marketing budgets. Their challenge:

  • Explain a complex financial product (IRAs, retirement accounts, automated investing) in a way that felt simple and accessible

  • Build trust with consumers skeptical of financial services (post-2008 recession)

  • Convert users quickly—from website visitor to enrolled account holder

  • Make retirement savings feel urgent and achievable, not intimidating

  • Stand out in the emerging robo-advisor/fintech space (competing with Betterment, Wealthfront, etc.)

The Problem: Financial services onboarding is notoriously intimidating. Dense legal language, confusing forms, and fear of "doing it wrong" cause massive drop-off rates. Honest Dollar needed to make opening a retirement account feel as easy as signing up for Netflix.

What We Created:

A fully animated onboarding explainer video that walked users through the Honest Dollar experience step-by-step—turning anxiety into confidence and complexity into simplicity.

What We Created:

A fully animated onboarding explainer video that walked users through the Honest Dollar experience step-by-step—turning anxiety into confidence and complexity into simplicity.

Our Approach:

  • Simplified Financial Jargon Translated intimidating terms ("IRA," "automated investing," "portfolio strategy") into conversational, everyday language

  • Step-by-Step Visual Journey Showed exactly what users would experience: answering questions, linking a bank account, monitoring investments—removing fear of the unknown

  • Friendly, Approachable Design Used warm colors, relatable characters, and clean animation style to make finance feel human and accessible

  • Trust-Building Through Transparency Clearly communicated the process, emphasizing user control: "simple, automated, and in your control"

  • Mobile-First Messaging Positioned Honest Dollar as the retirement account "designed for the way you actually live and work"—appealing to gig economy workers

Our Approach:

  • Simplified Financial Jargon Translated intimidating terms ("IRA," "automated investing," "portfolio strategy") into conversational, everyday language

  • Step-by-Step Visual Journey Showed exactly what users would experience: answering questions, linking a bank account, monitoring investments—removing fear of the unknown

  • Friendly, Approachable Design Used warm colors, relatable characters, and clean animation style to make finance feel human and accessible

  • Trust-Building Through Transparency Clearly communicated the process, emphasizing user control: "simple, automated, and in your control"

  • Mobile-First Messaging Positioned Honest Dollar as the retirement account "designed for the way you actually live and work"—appealing to gig economy workers

The Animation:

Honest Dollar Onboarding Explainer

The Animation:

Honest Dollar Onboarding Explainer

Key Messaging:

  • "We offer individual retirement accounts designed for the way you actually live and work"

  • "Choose a retirement account that stays with you no matter where you work"

  • "Monitor investments and maximize your contributions all through your personalized dashboard"

  • "Saving for retirement is simple, automated, and in your control. The way it should be"

Key Messaging:

  • "We offer individual retirement accounts designed for the way you actually live and work"

  • "Choose a retirement account that stays with you no matter where you work"

  • "Monitor investments and maximize your contributions all through your personalized dashboard"

  • "Saving for retirement is simple, automated, and in your control. The way it should be"

The Results:

Business Growth:

  • Honest Dollar acquired by Goldman Sachs in March 2016—just one year after launch

  • Company valued high enough to attract one of the world's most prestigious financial institutions

  • Grew from launch at SXSW 2015 to Goldman Sachs acquisition in under 12 months

User Onboarding:

  • Video became core asset for converting website visitors into account holders

  • Reduced friction in signup process by clearly showing what to expect

  • Built trust with skeptical consumers in crowded fintech space

Market Validation:

  • Positioned Honest Dollar as the accessible alternative to traditional 401(k)s

  • Resonated with target audience: gig workers, freelancers, small business employees

  • Content supported rapid customer acquisition during critical growth phase

Post-Acquisition Impact:

  • Video continued to serve Goldman Sachs' investment management division

  • Helped democratize retirement savings for millions of underserved Americans

  • Established template for fintech UX: simple, visual, human-centered

The Results:

Business Growth:

  • Honest Dollar acquired by Goldman Sachs in March 2016—just one year after launch

  • Company valued high enough to attract one of the world's most prestigious financial institutions

  • Grew from launch at SXSW 2015 to Goldman Sachs acquisition in under 12 months

User Onboarding:

  • Video became core asset for converting website visitors into account holders

  • Reduced friction in signup process by clearly showing what to expect

  • Built trust with skeptical consumers in crowded fintech space

Market Validation:

  • Positioned Honest Dollar as the accessible alternative to traditional 401(k)s

  • Resonated with target audience: gig workers, freelancers, small business employees

  • Content supported rapid customer acquisition during critical growth phase

Post-Acquisition Impact:

  • Video continued to serve Goldman Sachs' investment management division

  • Helped democratize retirement savings for millions of underserved Americans

  • Established template for fintech UX: simple, visual, human-centered

What Goldman Sachs Said:

"Honest Dollar has created a simple solution to a complex retirement savings problem. Together, we have the potential to help millions of people achieve their investing goals."

— Timothy J. O'Neill and Eric S. Lane, Co-Heads of Investment Management Division, Goldman Sachs

What Goldman Sachs Said:

"Honest Dollar has created a simple solution to a complex retirement savings problem. Together, we have the potential to help millions of people achieve their investing goals."

— Timothy J. O'Neill and Eric S. Lane, Co-Heads of Investment Management Division, Goldman Sachs

Why This Worked:

Financial services have a trust problem and a clarity problem. People know they should save for retirement, but the process feels intimidating, confusing, and full of fine print.

Honest Dollar needed to break through those barriers in under 60 seconds.

Animation allowed them to:

  • Demystify the process - Show exactly what happens, step by step, removing fear

  • Build trust visually - Friendly design made finance feel approachable, not predatory

  • Simplify complexity - Turn "tax-advantaged retirement vehicles" into "an account that moves with you"

  • Convert faster - Reduce onboarding friction by setting clear expectations

The bottom line: When you're asking people to trust you with their retirement savings, you can't afford confusion. A 35-second animated explainer converted more users than a 10-page FAQ ever could.

Why This Worked:

Financial services have a trust problem and a clarity problem. People know they should save for retirement, but the process feels intimidating, confusing, and full of fine print.

Honest Dollar needed to break through those barriers in under 60 seconds.

Animation allowed them to:

  • Demystify the process - Show exactly what happens, step by step, removing fear

  • Build trust visually - Friendly design made finance feel approachable, not predatory

  • Simplify complexity - Turn "tax-advantaged retirement vehicles" into "an account that moves with you"

  • Convert faster - Reduce onboarding friction by setting clear expectations

The bottom line: When you're asking people to trust you with their retirement savings, you can't afford confusion. A 35-second animated explainer converted more users than a 10-page FAQ ever could.

The Bigger Picture:

This wasn't just a video—it was part of a product-market fit strategy that helped Honest Dollar:

  • Launch at SXSW in March 2015

  • Raise $3 million in funding

  • Serve thousands of underserved workers

  • Get acquired by Goldman Sachs for an undisclosed sum in March 2016

Timeline: 12 months from launch to Goldman Sachs acquisition.

That's the power of clear communication in a complex industry.

The Bigger Picture:

This wasn't just a video—it was part of a product-market fit strategy that helped Honest Dollar:

  • Launch at SXSW in March 2015

  • Raise $3 million in funding

  • Serve thousands of underserved workers

  • Get acquired by Goldman Sachs for an undisclosed sum in March 2016

Timeline: 12 months from launch to Goldman Sachs acquisition.

That's the power of clear communication in a complex industry.

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Hands down, one of the best animators I've ever worked with. Innovative, collaborative, and perfect eye for detail. His passion for storytelling and compelling visuals inspires everyone on the team to do better. A great team leader, visualizer, and project manager Matt is the perfect senior creative to lead any project. And! He's a savvy businessperson! Because Matt works with so many commercial projects, he's got a great understanding of how creative animation intersects with business priorities. A creative that truly gets it.

Hands down, one of the best animators I've ever worked with. Innovative, collaborative, and perfect eye for detail. His passion for storytelling and compelling visuals inspires everyone on the team to do better. A great team leader, visualizer, and project manager Matt is the perfect senior creative to lead any project. And! He's a savvy businessperson! Because Matt works with so many commercial projects, he's got a great understanding of how creative animation intersects with business priorities. A creative that truly gets it.

Hands down, one of the best animators I've ever worked with. Innovative, collaborative, and perfect eye for detail. His passion for storytelling and compelling visuals inspires everyone on the team to do better. A great team leader, visualizer, and project manager Matt is the perfect senior creative to lead any project. And! He's a savvy businessperson! Because Matt works with so many commercial projects, he's got a great understanding of how creative animation intersects with business priorities. A creative that truly gets it.

Charles R Pearce

Executive Director

Charles R Pearce

Executive Director

Charles R Pearce

Executive Director

I worked with Matt at Harpo Studios and on several other freelance jobs over the years. Matt has a good eye and always prioritizes the client. He is a great communicator, works hard and efficiently without compromising quality.

I worked with Matt at Harpo Studios and on several other freelance jobs over the years. Matt has a good eye and always prioritizes the client. He is a great communicator, works hard and efficiently without compromising quality.

I worked with Matt at Harpo Studios and on several other freelance jobs over the years. Matt has a good eye and always prioritizes the client. He is a great communicator, works hard and efficiently without compromising quality.

Brandon Eric Newman

Associate Creative Director

Brandon Eric Newman

Associate Creative Director

Brandon Eric Newman

Associate Creative Director

Matthew is very talented dynamic, passionate, smart, hard working and very competent with all aspects of digital technology and animation.
He and I worked on a project for a major PR client of mine with our creative lead, Andy Spyrison to create a major capabilities video using After Effects, from conception to completion in a VERY short timeline. He was able to take Andy's creative vision and execute as well as added his own fresh take and knocked the video out of the park. He is highly motivated and works well independently as well. I would certainly hire him again and look forward to working with him again.

Matthew is very talented dynamic, passionate, smart, hard working and very competent with all aspects of digital technology and animation.
He and I worked on a project for a major PR client of mine with our creative lead, Andy Spyrison to create a major capabilities video using After Effects, from conception to completion in a VERY short timeline. He was able to take Andy's creative vision and execute as well as added his own fresh take and knocked the video out of the park. He is highly motivated and works well independently as well. I would certainly hire him again and look forward to working with him again.

Matthew is very talented dynamic, passionate, smart, hard working and very competent with all aspects of digital technology and animation.
He and I worked on a project for a major PR client of mine with our creative lead, Andy Spyrison to create a major capabilities video using After Effects, from conception to completion in a VERY short timeline. He was able to take Andy's creative vision and execute as well as added his own fresh take and knocked the video out of the park. He is highly motivated and works well independently as well. I would certainly hire him again and look forward to working with him again.

Catherine (강 문 정) Hudon

Founder | Executive Producer

Catherine (강 문 정) Hudon

Founder | Executive Producer

Catherine (강 문 정) Hudon

Founder | Executive Producer

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Working with Matthew was a wonderful experience. He thoughtfully listened to the vision for my project and helped bring to life to what was in my head. He also offered helpful insight and creative ideas that made the project better.
The animation projected created with Matthew is being viewed all over the world and is impacting people in different countries who speak different languages. This would not have been possible without his expertise, professionalism, and talent for bringing stories to life through animation.

Nick Runyon

Executive Director

Nick Runyon

Executive Director

Nick Runyon

Executive Director

Matt has been a great creative collaborator to work with. His knowledge of motion graphics and marketing exceeded my expectations. He is highly creative, knows the questions to ask, pays attention to the details, and delivers on time and within budget. Looking forward to working with him again in the near future.

Joseph Vaccarino

Enhancing film narratives

through motion design & animation

Joseph Vaccarino

Enhancing film narratives

through motion design & animation