Braised Animation

Braised Animation

Braised Animation

Braised Animation

We cook up animations
to spice up your brand

We cook up animations
to spice up your brand

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

The Crow and the Pitcher A Brief Story of Ingenuity

The Project

In March 2020, a group of Austin animators came together for a weekend animation jam hosted by the Austin Motion Artists Group. No client. No budget. No brief. Just a classic Aesop's fable and a team that wanted to make something worth watching.

I co-organized the project alongside Charles Pearce and led 3D animation and storyboarding from concept to completion.

The Project

In March 2020, a group of Austin animators came together for a weekend animation jam hosted by the Austin Motion Artists Group. No client. No budget. No brief. Just a classic Aesop's fable and a team that wanted to make something worth watching.

I co-organized the project alongside Charles Pearce and led 3D animation and storyboarding from concept to completion.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Team

  • Matthew Fultz — 3D Animation & Storyboarding

  • Jordan Husmann — Lighting, Texturing & Compositing

  • Skylar Moran — 2D Animation & Titles

  • Charles Pearce — Producer & Editor

  • Cabel Adkins — Sound Design

  • Alex Chod — Narration & Music

  • Chelsea Hayden — Foley

The Awards

  • 🏆 Best Animation — Hollywood Boulevard Film Festival 2021

  • 🏆 Best Microfilm — Los Angeles Film Awards 2021

  • 🎖 Finalist — JellyFEST 2021

  • 🎬 Official Selection — New York Indie Shorts Awards 2021

  • 🎬 Official Selection — Austin Spotlight Film Festival 2021

  • 🎬 Official Selection — Cinetime 2021

  • 🎬 Official Selection — Shot by Shot Film Festival 2021

Interested in what animation can do for your brand? See our client work →

Contact

Hi.

Hi.

Let's make it move

Let's make it move

Matthew is the founder of Braised Animation,

a motion design studio specializing in high-end

brand animations and explainer videos for tech

and luxury brands. With a sharp eye for detail

and a passion for storytelling, We craft

cinematic, engaging visuals that elevate brands

and captivate audiences. Trusted by premium

clients, Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised Animation,

a motion design studio specializing in

high-end brand animations and explainer

videos for tech and luxury brands. With a

sharp eye for detail and a passion for

storytelling, We crafts cinematic, engaging

visuals that elevate brands and captivate

audiences. Trusted by premium clients,

Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised

Animation, a motion design studio

specializing in high-end brand

animations and explainer videos for

tech and luxury brands. With a sharp

eye for detail and a passion

for storytelling, We crafts cinematic,

engaging visuals that elevate brands

and captivate audiences. Trusted

by premium clients, Braised

Animation transforms ideas into

motion that leaves a lasting impact.