We cook up animations
to spice up your brand

We cook up animations
to spice up your brand

Turn Complex Ideas Into Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

Turn Complex Ideas Into

Beautiful Stories That Sell

Tokyo Electron 3D Prodcut Animation

High-fidelity 3D animation series for product launches and trade shows

Client: Tokyo Electron Scope: Hero Animation Timeline: 3 weeks Use Cases: Product Launch, Trade Shows

The Brief

Tokyo Electron needed a high-impact 3D animated video to showcase their latest semiconductor manufacturing technology. The animation would serve as a hero asset for product announcements and be repurposed across trade show presentations and digital marketing channels. The goal was to communicate technical complexity in an engaging, visually-compelling format that resonates with both engineers and business stakeholders.

The Challenge:

New Era dominated the sports cap market with exclusive licensing for every major US sports league. But in 2014, they faced a new challenge: How do you evolve from "the official cap of baseball" to a lifestyle brand that competes in streetwear?

Their challenge:

  • Expand beyond sports fans into the growing urban streetwear market

  • Compete with brands like Nike and Supreme who were blending athletics with fashion

  • Tell their 100-year heritage story in a way that felt modern and culturally relevant

  • Create content that worked beyond traditional sports marketing channels

The Problem: Traditional sports advertising (athlete endorsements, game-day footage) wasn't resonating with the hip-hop and streetwear audiences who were making fitted caps a fashion statement. They needed content that positioned New Era as culture, not just sports merch.

The Approach

Working end-to-end from concept to final delivery, I developed a 3D animation that highlights the product's key capabilities and technical innovations. The work required:

  • 3D asset creation and modeling — Building detailed product geometry in Cinema 4D

  • Cinematic animation — Choreographing camera movement and product reveal sequences

  • Motion design — Layering animations and visual effects in After Effects

  • Post-production — Color grading and final output optimization in Premiere Pro

Results

The animation delivered a polished, professional asset that became a cornerstone of Tokyo Electron's product launch strategy. The video is now being leveraged across multiple channels — from the initial launch announcement to ongoing trade show presentations — making it a versatile hero asset that communicates technical complexity with visual clarity.

This partnership established a repeatable workflow: every time Tokyo Electron releases new semiconductor technology, we produce a fresh animation following the same high-quality standard, ensuring consistent visual identity and rapid turnaround.

Tools & Software

  • Cinema 4D — 3D modeling & animation

  • After Effects — Motion design & compositing

  • Premiere Pro — Final editing & delivery

Deliverables

  • Hero animation (4K)

  • Trade show assets

  • Multiple format outputs

Interested in what animation can do for your brand? See our client work →

Contact

Hi.

Hi.

Let's make it move

Let's make it move

Matthew is the founder of Braised Animation,

a motion design studio specializing in high-end

brand animations and explainer videos for tech

and luxury brands. With a sharp eye for detail

and a passion for storytelling, We craft

cinematic, engaging visuals that elevate brands

and captivate audiences. Trusted by premium

clients, Braised Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised

Animation, a motion design studio

specializing in high-end brand

animations and explainer videos for

tech and luxury brands. With a sharp

eye for detail and a passion

for storytelling, We crafts cinematic,

engaging visuals that elevate brands

and captivate audiences. Trusted

by premium clients, Braised

Animation transforms ideas into

motion that leaves a lasting impact.

Matthew is the founder of Braised Animation,

a motion design studio specializing in

high-end brand animations and explainer

videos for tech and luxury brands. With a

sharp eye for detail and a passion for

storytelling, We crafts cinematic, engaging

visuals that elevate brands and captivate

audiences. Trusted by premium clients,

Braised Animation transforms ideas into

motion that leaves a lasting impact.